IDENTITY DESIGN PROCESS | ALIX B JEWELRY

I had the pleasure of working with Alix Bogehold of Alix B Jewelry on the branding of her new jewelry line. I am so excited and looking forward to the launch of their site and online store! If you’re in your 20’s-30’s and interested in some quality jewelry, keep a look out for this line. They plan on launching their website soon and will also offer their pieces in boutiques throughout the US. I think every girl needs to collect some key pieces that can always be mixed in with the rest of the accessories collected along the way. Its good to have those valuable, quality pieces that can spice up a plain outfit or be used to create a more dramatic look. Personally, I don’t shy away from wearing alot of jewelry and at 28, I love collecting pieces I know will last me forever. I love finding really unique pieces that I know I can’t find at just any store.
STEP ONE: INSPIRATION
I asked Alix to send me some images and things that inspire her in order for me to develop an Inspiration Brainstorm board. In order to complete the look, I mixed in pieces she sent me along with some things that I pulled for her after studying her style to complete the look. Here’s how Alix described her inspiration: “As far as style I am a mix. I always love the antiqued, worn look, but I also am drawn towards more modern style as well. As an example I love stores like Anthropologie and Urban Outfitters, but I also love the more modern styles of Nordstrom. I am very into colors, texture and pattern. Some of my favorite colors are lighter blues, cranberry, lime to olive greens, muted yellows and chocolate browns. I have always liked the colors and patterns used in textiles of Jonathan Adler. I studied abroad in Senegal and always loved the look of the Baobab Tree. I will be using silver, yellow and pink gold in my designs. I also like colors, so I will use stones such as blue topaz, peridot, garnets, pearls, small diamonds. Organic. Colorful. Simple.”STEP TWO: LOGO DEVELOPMENT
As always, I studied the brand style, inspiration, target audience and overall look and feel and began to create. I came up with a color palette options first because I find that color speaks so loudly to the overall feeling of the logo. From there, I began the logo process. Below are some options that I created and in the first round we edited, added, eliminated and came up with the perfect fit that Alix fell in love with.STEP THREE: CUSTOM TEXTURES & BUSINESS CARDS
Once we were set on the logo, I began to create textures completely custom for Alix B. Blues, greens, plums…I pulled these colors in to create different patterns that I felt met the look and feel of the brand vision. Applying these patterns onto marketing materials is like giving birth to the overall brand design, it brings me such satisfaction to see it come to life. I then, designed her some custom business cards which featured each pattern and final logo on the back.