The first time I watched a Lovestory Film by Sandbox Love, I knew they were very unique film makers in the wedding industry. Jesse of Sandbox Love contacted me to help him create a brand identity, bringing the brand to life. As most of you know, second to photography, I absolutely LOVE to create identities for clients, providing a full package of design elements to launch their business to a whole new level. I have stressed this before, but good design really goes a long way. It can boost your business and really establish you and set you apart. So I thought I’d share a little bit about the design process and the journey of breathing life into Sandbox Love.
STEP ONE: I started by creating a moodboard that will help shape the image of the brand. The most important part of the design process for me is to listen to what the client loves and is inspired by. As a client, it is crucial to know where you’re going and what feel and message you want to communicate with your brand because as I design I make sure that each step, each draft reflects that vision. Sandbox Love reflects a more vintage, nostalgic aesthetic. Jesse sent me old photographs, images with lots of texture and emotion and from there I knew I wanted to incorporate a lot of grit and texture in the final design. Don’t you just love that image of the bride in the mirror?! Love it.
STEP TWO: Logo design. I studied the inspiration and created a logo for Sandbox Love that reflects the heart behind the films. Sandbox Love creates films that are beautiful, touching and so personal and unique to each couple. They are super passionate about telling stories of couples falling in love and expressing that love. Wedding films capture the emotion and memories of the biggest day in a couple’s life and their aim is to tell stories from a playful, nostalgic yet modern and sophisticated perspective.
STEP THREE: Blog design. Once the fonts were chosen, colors were decided and logo was complete, it was time to bring all the elements to life on the blog! This is always a very exciting part of the process because it is where all the different pieces come together to create the overall look and feel all on one platform. Pulling from the inspiration moodboard we created in STEP ONE, I designed unique elements for the blog: masthead, slideshow, sidebar and category links. Some of the images featured on the blog are from their films directly, others are from weddings Sandbox Love has shot with Ashley Maxwell Photography. I chose the images I felt reflected the brand’s image best, then treated the images to match the feel we wanted to achieve. At the top of the blog, some of those images are featured in a running slideshow. Custom buttons were created to highlight each of the different categories of films they offer. Adding to the sidebar are the social media links: custom buttons for facebook and twitter, allowing Sandbox Love to create a buzz online and connect their fans to their most recent work.
STEP FOUR: Launch the Sandbox Love brand. This was the final step as I packaged up all the moving parts into one easy-to-use document where everything now lives and breathes. I find that its super important to give the client access to those design pieces so that from there the brand can continue to grow as the company expands. Pieces can include: custom color scheme, fonts, logo, custom blog elements and any and all treated images and/or footage. 
Be sure to check out their site: SANDBOX LOVE and watch their films!
You need some links girly! Does Sandbox Love have a site?
Yup…there’s a link at the bottom of the post!
Delbarr, I cannot thank you enough for how easy and amazing you were to work with. You listened to every bit of inspiration I put forward, and made a website that I am incredibly proud to send folks to. Thank you!