Joyful Portraits is owned by Shadee Azmoudeh, a Dallas, Texas native and my beautiful cousin. I was so excited when she emailed me and asked me to help her rebrand her photography business. I guess the love of photography runs in the family, huh? When she contacted me she really needed something that reflected her design aesthetic. At the time, all she had was a simple script as her logo and a damask background. I can’t stress enough how important branding is to any company. Branding, marketing and design really shapes the face of your company. What do you want people to see? What message do you want to send with your work? Investing in a designer and really evaluating your design aesthetic, taking a look at yourself and evaluating what you’re passionate about is, well, priceless.
Shadee wanted a logo that really communicated a timeless, clean, natural and modern approach. A look that says, “reliable”, “joyful” and “natural”. Like for all my clients, I started out gathering inspiration and that told her story and reflected her style. I used a mixture of her own images and also pulled images that illustrated what she described in order to help lay the foundation for the design. From there, I allowed the creative process to begin. I designed her logo and from there created unique, custom business cards that enhanced her new look and feel. Here’s what she had to say about the process: ” I’ve wanted to rebrand my company for over 5 years but never found anyone that could truly grasp my style. The logo, colors, and overall branding that you came up with, using only a few suggestions from my end, have exceeded my expectations BY FAR. I know Joyful Portrait’s new look will lead to great things and I can only hope that you continue to share your truly unbelievable talent. Thank you Studio Moradi! God bless!” Check out her work online here, www.joyfullportraits.com.
Interested in rebranding? Email me at me@delbarrmoradi.com for more info. I’d love to work with you!
