Branding | Betroth Bridal & Accessories

Betroth is a new bridal and accessories store in Willow Glen, owned by Ashley Maxwell and her hubby Jason. It is home to her beautiful wedding portrait photography as well as featuring other artists who will be selling their unique accessories and items. The store will gave everything from photography, unique clothing, jewelry, cards and even cupcakes! Ashley and I were friends back in high school where we were always busy working on projects together in yearbook. She was our photo editor and I was editor in chief. Aah…thinking back to those days and late nights brings back great memories! Over the years we lost touch but fast forward to nine years later and design and photography brought us together again. Her and Jason are the sweetest and I’m so so happy that I’ve had a chance to work with them. Ashley loves anthropologie and all things vintage with a splash of antique goodness. So the logo was a collection of all the things she loves put together to create this brand, Betroth. Here is a collection of logos I designed for the store. She loved these and will be using them on different marketing pieces as time goes. From the window display, to the shopping bags and clothes tags, I created a look that can be cohesive yet unique in its own way. She has been one of the best clients and we’ve had so much fun working together so far. I can’t wait to see what more exciting things will come out of our collaboration!
(Their website is coming soon…)